9 general skills or competencies (Job family competencies) for Social Media Communications Specialist I
Skill definition-Ability to use a computer software to manage the creation and modification of digital content more efficiently for businesses and organizations.
Level 1 Behaviors
(General Familiarity)
Describes the impacts of the content management system on digital platforms.
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Level 2 Behaviors
(Light Experience)
Collects and records data into a content management system.
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Level 3 Behaviors
(Moderate Experience)
Performs content management on designated servers in adherence to the published guidelines.
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Level 4 Behaviors
(Extensive Experience)
Manages regular maintenance and updates in the content management system to ensure efficiency.
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Level 5 Behaviors
(Mastery)
Establishes a pipeline to create a publication approval process in the content management system.
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Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Describes the functions of content marketing for all types of business.
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Level 2 Behaviors
(Light Experience)
Assists in performing systematic content marketing functions daily.
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Level 3 Behaviors
(Moderate Experience)
Defines key metrics to measure the success of content marketing programs.
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Level 4 Behaviors
(Extensive Experience)
Directs content marketing programs to increase and maintain customer awareness.
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Level 5 Behaviors
(Mastery)
Develops innovative content and campaign ideas to achieve marketing goals.
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9 soft skills or competencies (core competencies) for Social Media Communications Specialist I
Skill definition-The ability and process of implementing new ideas and initiatives to improve organizational performance.
Level 1 Behaviors
(General Familiarity)
Describes the market conditions that impact the business.
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Level 2 Behaviors
(Light Experience)
Collects and compiles competitor information for competitive analysis.
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Level 3 Behaviors
(Moderate Experience)
Communicates financial insights that positively influence the business plan development process.
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Level 4 Behaviors
(Extensive Experience)
Coordinates technical and business teams to solve complex and diverse customer problems.
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Level 5 Behaviors
(Mastery)
Champions organizational change and digital transformation to drive higher business performance.
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Skill definition-Taking decisive action and initiating plans independently to address problems, improve professional life, and achieve goals.
Level 1 Behaviors
(General Familiarity)
Identifies types of environments that motivate or de-motivate initiative.
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Level 2 Behaviors
(Light Experience)
Supports initiative to complete goals well before the deadline.
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Level 3 Behaviors
(Moderate Experience)
Takes the initiative at work to come up with new approaches.
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Level 4 Behaviors
(Extensive Experience)
Predicts contingencies in advance and assumes predictable risks.
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Level 5 Behaviors
(Mastery)
Seeks out opportunities and experiences that stretch own or team limitations.
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Summary of Social Media Communications Specialist I skills and competencies
There are 0 hard skills for Social Media Communications Specialist I.
9 general skills for Social Media Communications Specialist I, Content Management System, Content Marketing, Copywriting, etc.
9 soft skills for Social Media Communications Specialist I, Innovation, Initiative, Consulting, etc.
While the list totals 18 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Specialist I, he or she needs to be proficient in Innovation, be proficient in Initiative, and be proficient in Consulting.